March 2018 will go down as a defining moment in reputation and crisis management.
It is also a defining moment in understanding perception, especially that of stakeholders and the public. It is a key ingredient in managing a crisis, as well as reputation.
The Australian Cricket saga of ball tampering is a salient lesson for Australian companies, governments and organisations. Neglect, or mismanage perception and your reputation is in tatters!
The rapid rise of the influence of the digital era leaves you with no time to protect your reputation unless you understanding what is behind it. One single incident of ball tampering brought to the fore the perceptions that were underlying Australia’s reputation on the cricket field.
Reputation is earned – sometimes over years of work - but perception is what creates it. Were Cricket Australia aware of the perception of Australian cricket – at least at a Test level – has not seen the light of day. Unless, and until, management understands perception and how it is formed through the actions and inactions of management and employee (player) decisions, reputation management is worthless.
To understand the six steps in stakeholders and the public perception management, contact RMA.
Sound perception management contains the key factors in the building or restoration of a brand. Neglect it at your peril in the ‘digital first’ world.