Insight - the RMA Blog
Communication is transitioning to a ‘new era’ in service delivery efficiency and effectiveness today.
Victorian business and government were delivered a wake-up call this month in crisis communication management and community engagement with the release of the Hazelwood Mine Fire Inquiry report and recommendations. The Inquiry, headed by former Supreme Court Judge Bernard Teague AO, who also headed the Black Saturday Bushfires Royal Commission, has virtually told all companies and government that international best practice should be the operating standard with their communication and community engagement plans.
There is a major problem for business today facing a crisis or issue in the public domain. We are in the midst of a bubble that is now international, with the crisis with Malaysian Airlines disasters and the conflict in the Middle East. If you do not master the three or four word principles of crisis or issues management you will flounder.