Our founder and consultants have covered every sphere of traditional and digital communication to build and sustain reputations.
We have been in the ‘hot seat’ in major industrial, consumer and environmental crises, in the ‘advisory and creative seat’ in the development of communication and engagement plans and with the ‘team’ in the implementation of the plans to assist government, industry and the not-for profit sector.
The consultancy is headed by Robert Masters who leads a team of experienced consultants with decades of experience and knowledge.
Robert Masters, LFPRIA - Director
Robert Masters has been advising the corporate and government sectors for more than 30 years. His experience covers industrial and consumer markets, issues and crisis management, employee relations and investor relations.
He is a former senior political journalist, covering Federal and State Parliaments and he lectures widely in Australia, Asia, the United States and the UK on public relations, communication strategies, and issues and crisis management. He is a Life Fellow and a Past President of the Public Relations Institute of Australia and an Industry Fellow of Swinburne University.