The decision to allow World No.1 tennis player Novak Djokovic to play in the 2022 Australian Open within COVID measure guidelines is a salient lesson in poor reputation management. Craig Tiley (Tennis Australia), Jaala Pulford (Vic govt) and the Medial Exemption Panels are now embroiled in that the Minister rightly describes - the decision ‘is what it is’.
Now is not the time to be pulling out your crisis plan; that passed yesterday! It should be in full swing. Early, balanced and reliable communication should be the ‘best medicine’ to help you with the challenge… and it is likely to be that way for some time to come.
“What part of the message don’t you understand?” This is an unnerving reflection on the community’s toilet paper outrage (1) to the Coronavirus - COVID-19. With the World Health Organisation (WHO) now calling for workplaces to play their part in helping to curtail the virus, it is time for messages to strike a nuanced balance that ensures a sense of urgency, assuages fear and avoids apathy.
In any one week in Australia’s summer - fires, floods, droughts, cyclones and politics – corporations and governments could be given the opportunity to deliver a coherent message on leadership.
Fake news is not new! But it is now creating a whole new sector in issues and reputation management. Since the US Presidential election it has become and industry in itself. However, it was around long before that with the continuous climate change debate, the use of coal for power generations, coal seam gas exploration, mystic and botanical healing powers, the list goes on and on.
The Financial Services Royal Commission is opening a new page in issues and reputation management. The ‘draining of the swamp’ has begun in the public’s eyes and the perception of the banking and financial services industries is destroying every corner-stone of their reputation – trust, credibility, responsibility and accountability.