Public relations practitioners are facing a growing conundrum with declining trust in business and political leaders and the global economy. If public relations practitioners are looking to their business leaders, the media and politicians to help solve the trust/reputation issues with their communication plans, they need to do an urgent rethink.
The decision to allow World No.1 tennis player Novak Djokovic to play in the 2022 Australian Open within COVID measure guidelines is a salient lesson in poor reputation management. Craig Tiley (Tennis Australia), Jaala Pulford (Vic govt) and the Medial Exemption Panels are now embroiled in that the Minister rightly describes - the decision ‘is what it is’.
Now is not the time to be pulling out your crisis plan; that passed yesterday! It should be in full swing. Early, balanced and reliable communication should be the ‘best medicine’ to help you with the challenge… and it is likely to be that way for some time to come.
“What part of the message don’t you understand?” This is an unnerving reflection on the community’s toilet paper outrage (1) to the Coronavirus - COVID-19. With the World Health Organisation (WHO) now calling for workplaces to play their part in helping to curtail the virus, it is time for messages to strike a nuanced balance that ensures a sense of urgency, assuages fear and avoids apathy.
In any one week in Australia’s summer - fires, floods, droughts, cyclones and politics – corporations and governments could be given the opportunity to deliver a coherent message on leadership.