In the age of 24/7 international media coverage, corporations, governments and community groups must understand how the media operates and how to engage with news outlets. This is particularly important to CEOs and C-suite executives.
Media relations - whether it is for branding, product promotions, reputation or policies - must embrace the spiralling network of social and digital media, as well as the traditional channels today. The scale, intensity and timeliness is unprecedented.
Our communication consultants have specialist backgrounds and experience in all media channels.
We develop media relations strategies, identify target media organisations, research and prepare media briefings and releases and organise interviews, from one-on-one sessions to media conferences.
We also help clients develop working and ongoing relationships with journalists and media industry experts.