Now is not the time to be pulling out your crisis plan; that passed yesterday! It should be in full swing.
Early, balanced and reliable communication should be the ‘best medicine’ to help you with the challenge… and it is likely to be that way for some time to come.
However, you should be planning now your business-as-usual communication strategies, and taking into account the ‘new world’ environment – it is going to be different and unusual.
The new reality is physical distancing, not social distancing with the emphasis on digital virtual events which are based on trust and leadership.
This is the new world!
And it is backed by recent research from Cision Insights which also shows there is a critical role for businesses with employee ‘trust’. The research showed that employees trust their employers to vet and share information with them about the ongoing situation on a regular basis, above even the government or traditional media.
In the meantime, on the digital side everyone is gravitating towards light, happy content. Contents that says, ‘we are here for you, we are part of this community and we will get through this together’.
Here are six (6) ‘how’s’ and ‘what’s’ for you to take into account with your ‘new world’ BAU communications; some of them you may already be doing so you are ahead of the curve.